Fikireka has been approached by Axial Marine to revamp its whole identity and its main online presence which is its website.
Established as a marine engineering wing for Althamis Marine Sdn. Bhd. Axial Marine has been created to get operating ship repair, shipbuilding and MRO services for Althamis Marine Sdn. Bhd from marketing, and project bidding to commissioning.
The Axial Mark consists of three waves with each containing the A and M initials on positive and negative space. The axial mark is also the main visual element that could be applied overall visual communication of Axial Marine.
The three colours represent the core of MRO where the navy blue colour represents Maintainance, lighter blue represents Repair and the red colour represents Overhaul.